Management
  • Advertising Campaigns
  • Analytics
  • Social Media Integration
Management Services
Already have your own site but feel like you are not getting the full potential from it? We can assist in managing your site with a wide range of services, such as advertising campaigns, analytics to monitor visitor numbers and behaviour or integrating your site with social media platforms.

In the early days of the Intermet a professional looking site and some search engine optimisation were all that was required to obtain good traffic to your site. However, with increasing competition it is now necessary to closely manage your site and exploit every avenue to increase traffic.
Advertising Campaigns
One of the quickest ways to increase traffic to your site is via an advertising campaign. Most search engines offer paid click programs which enable your site to appear at the top of their results.

Depending on your market, pay per click advertising, can be a very economical way to gain traffic to your site. Markets such as Insurance, mortgages and loans can be very expensive with clicks costing over one pound, however, for niche markets visitors can be acquired for one or two pence.

Individual products can also be promoted via a Google shopping feed – this places your products directly into Google search results where price and availability are shown to prospective purchasers.
Advertising Campaigns
Analytics
Analytics
Without any site analytics it is difficult to gauge how well your site is performing, most servers will provide basic logs, but interpretation is difficult and the derived data can be limited.

By the installation of a small piece of code on each your pages the site visitors can be tracked for metrics such as frequency of visits, time on site and navigation route through the site. Many analytic systems will also provide the search term used by the visitors.

The analytics will also identify your most popular pages along with top landing and exit pages. This will give an indication of any under performing pages.
Social Media Integration
In our ever increasing interconnected world, ranking well in the search engines should no longer be the sole objective of the site owner. Social media platforms such as Facebook and Twitter now play an important role in driving traffic to your site.

Integrating your site with social media can help you engage with your visitors and turn them into repeat customers.

To be successful it is necessary to post relevant and interesting information that your follows will like and share. We can assist in providing automation for this process.
Social Media Integration

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A website has become an indispensable tool of a professional business presentation. A website design is a broad term that incorporates lots of aspects.

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